SAN FRANCISCO PRIDE
EVENT DESIGN / BRAND DESIGN / ILLUSTRATION
2023 THEMES
The board selected theme of “Looking Back And Moving Forward” set the goal of ushering in a new era for the organization. With the rise of 1970’s aesthetics in current popular culture, and San Francisco’s queer history decidedly escalating during the period, I developed a brand language we referred to as “modern tye-die aesthetics.”
![MaxJue_SFPride-Post-13](https://k4q425.p3cdn1.secureserver.net/wp-content/uploads/2024/03/MaxJue_SFPride-Post-13.png)
![Screenshot 2024-03-19 at 10.07.26 PM](https://k4q425.p3cdn1.secureserver.net/wp-content/uploads/2024/03/Screenshot-2024-03-19-at-10.07.26-PM.png)
![Screenshot 2024-03-19 at 10.07.41 PM](https://k4q425.p3cdn1.secureserver.net/wp-content/uploads/2024/03/Screenshot-2024-03-19-at-10.07.41-PM.png)
![SF-Pride-Artist-Cards_Artist_Alex-Lahey+copy](https://k4q425.p3cdn1.secureserver.net/wp-content/uploads/2024/03/SF-Pride-Artist-Cards_Artist_Alex-Laheycopy.png)
![Screenshot 2024-03-19 at 10.07.48 PM](https://k4q425.p3cdn1.secureserver.net/wp-content/uploads/2024/03/Screenshot-2024-03-19-at-10.07.48-PM.png)
![SF Pride Map](https://k4q425.p3cdn1.secureserver.net/wp-content/uploads/2024/03/SF-Pride-Map.jpg)